Affiliate Disclosure
Last Updated: January 2026
Our Relationship with Casino Operators
billygoats.co.uk is a participant in affiliate marketing programmes operated by various online casino and betting operators. When you click on links to these operators from our website and complete certain actions (such as registering an account or making a deposit), we may earn affiliate commissions. These commissions do not cost you anything additional.
How Commissions Are Earned
We generate revenue through affiliate partnerships with the betting sites featured in our Top 20 rankings. This is our primary source of income. However, we are transparent about this relationship and ensure it does not compromise our editorial integrity.
Commissions Do Not Influence Our Rankings
Our editorial rankings, reviews, and recommendations are not influenced by commission rates or affiliate payments. Each betting site is evaluated independently based on factors including licensing, security, user experience, customer service, and bonus terms. A casino's position in our rankings reflects our genuine assessment of its quality, not the financial benefit we receive.
Identifying Affiliate Links
All links to casino operators and betting sites on billygoats.co.uk that generate affiliate revenue are standard hyperlinks. We do not use special formatting or labelling to distinguish affiliate links from other content, as all external links to operators are commercial in nature. If you have questions about whether a specific link is affiliated, please contact us.
Regulatory Compliance
This disclosure complies with the Advertising Standards Authority (ASA) Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) and the Consumer Protection from Unfair Trading Regulations 2008. We are committed to transparent advertising practices in accordance with UK consumer protection law.
Your Responsibility
We encourage you to:
- Read our full reviews and conduct your own research before signing up with any betting operator
- Review each operator's terms and conditions, licensing information, and responsible gambling policies
- Only gamble with money you can afford to lose
- Use gambling responsibly and seek help if needed (contact Gamble Aware or BeGambleAware.org)
Questions or Concerns?
If you have any questions about this disclosure or our affiliate relationships, please contact us at the email address listed on our contact page.