Cookie Policy
This Cookie Policy explains how our online gaming platform uses cookies and similar tracking technologies to enhance your experience, ensure site security, and deliver personalised content. We are committed to transparency regarding our data practices and comply with the UK General Data Protection Regulation (GDPR) and the Privacy and Electronic Communications Regulations (PECR). This policy applies to all visitors and registered users accessing our website and mobile applications. Last updated: January 18, 2026.
What Are Cookies
Cookies are small text files stored on your device when you visit our website. These files contain information that helps us recognise you on subsequent visits and remember your preferences. Cookies can be stored either temporarily during your browsing session or permanently on your device, depending on their purpose and type. Similar technologies include web beacons, pixels, and local storage objects that serve comparable functions in tracking user behaviour and improving site functionality. Understanding how these technologies work is essential for making informed decisions about your online privacy and security.
Types of Cookies We Use
Our platform employs various categories of cookies, each serving distinct purposes in optimising your gaming experience and maintaining platform security. The following table outlines the principal types of cookies deployed across our services:
| Cookie Type | Purpose | Duration | Necessity |
|---|---|---|---|
| Essential/Strictly Necessary | Enable core functionality such as account authentication, security verification, fraud prevention, and payment processing | Session or up to 12 months | Required |
| Functional | Remember user preferences, language settings, game history, and personalised UI configurations | Up to 24 months | Optional |
| Performance/Analytical | Track user interactions, monitor site performance, identify technical issues, and analyse aggregate usage patterns | Up to 36 months | Optional |
| Marketing/Advertising | Deliver personalised promotional content, retargeting advertisements, and measure campaign effectiveness | Up to 12 months | Optional |
Essential Cookies and Security
Essential cookies are fundamental to operating our gaming platform securely and reliably. These cookies enable you to log into your account, maintain session continuity, verify your identity through multi-factor authentication, and protect against fraudulent activities. Without these cookies, critical functions such as deposit verification, withdrawal processing, and responsible gambling tools would not operate effectively. We categorise responsible gambling features—including deposit limits, self-exclusion management, and time-out functionality—as essential services that depend on secure cookie implementation. Additionally, essential cookies help us comply with UK Gambling Commission requirements by maintaining audit trails and session logs necessary for regulatory compliance.
Functional and Preference Cookies
Functional cookies enhance your user experience by storing your preferences and settings. These include your chosen game categories, display language, currency preference, whether you prefer dark mode interface, and your previous search queries. When you return to our platform, these cookies allow us to restore your personalised environment without requiring you to reconfigure settings. Functional cookies also enable features such as remembering your deposit amounts for quick transactions and storing your favourite games for faster access. You can control functional cookies through your browser settings, though disabling them may reduce the convenience and personalisation of your experience on our platform.
Analytical and Performance Cookies
We utilise analytical cookies to understand how users interact with our platform, identify popular games, track loading times, and measure overall site performance. These cookies work in conjunction with tools such as Google Analytics to provide aggregate statistics about visitor behaviour, traffic sources, and user engagement patterns. The data collected helps us optimise our website’s technical performance, enhance user interface design, and identify areas requiring improvement. Importantly, analytical cookies collect anonymised data—they do not track your personal identity or link your activity to your account unless you explicitly consent to such linking. This data is essential for improving our service quality and ensuring a smooth gaming experience for all users.
Marketing and Advertising Cookies
Marketing cookies enable us to deliver targeted promotional content and measure the effectiveness of our advertising campaigns. These cookies help us understand which advertisements resonate with different audience segments and allow us to show you relevant promotions based on your demonstrated interests. We also use retargeting pixels to display our adverts on third-party websites you visit, reminding you of games or promotions you viewed on our platform. Marketing cookies may be set by our advertising partners and third-party networks. You have the right to opt out of marketing cookies, and doing so will not restrict your access to our core gaming services—you will simply see fewer personalised promotions.
Third-Party Cookies and External Integrations
Our platform integrates with third-party services that may set their own cookies on your device. These include payment processors for secure transaction handling, customer support platforms for live chat functionality, and social media integrations for content sharing. Third-party cookies may also come from advertising networks, affiliate tracking systems, and analytics providers. Each third-party service operates under its own privacy policy, and we encourage you to review these policies to understand how external parties use your data. We have contractual agreements ensuring that third-party service providers comply with UK data protection regulations and use cookies only for legitimate business purposes aligned with our service delivery.
Managing Your Cookie Preferences
Upon your first visit to our platform, you receive a cookie consent notice allowing you to accept or reject non-essential cookies. You can modify your cookie preferences at any time through the cookie settings page accessible in your account dashboard or footer menu. Your consent preferences are stored in a persistent cookie, ensuring that your choices are respected during future visits. To manage cookies at the browser level, follow these instructions:
- Google Chrome: Settings → Privacy and Security → Cookies and other site data → manage all cookies and site data
- Mozilla Firefox: Preferences → Privacy & Security → Cookies and Site Data → manage exceptions
- Safari: Preferences → Privacy → Cookies and website data → manage website data
- Microsoft Edge: Settings → Privacy, search, and services → Cookies and other site permissions → manage cookies and site permissions
- Opera: Settings → Advanced → Privacy and Security → Cookies → manage cookies
Additionally, you can exercise control over marketing cookies through the industry standard Your Online Choices platform and the Network Advertising Initiative, which provide mechanisms for opting out of behavioural advertising across multiple networks simultaneously.
Legal Basis for Cookie Usage
Under UK GDPR and PECR, we process cookies based on several legal grounds. Essential cookies are processed under legitimate interests—specifically, the technical necessity to provide our gaming services and protect against fraud. Functional cookies rely on your consent or legitimate interests in service improvement. Analytical cookies are deployed under consent and legitimate interests in understanding user behaviour and optimising our platform. Marketing cookies are exclusively deployed based on your express consent, which you may withdraw at any time without penalty. We maintain records of your consent decisions and can provide evidence of your preferences upon request, ensuring full transparency in our data processing activities.
Compliance with Gambling Regulations
Our cookie practices align with stringent requirements established by the UK Gambling Commission and the Gambling Act 2005. Cookies enable us to implement critical responsible gambling measures, including verifying age and identity, enforcing deposit limits, tracking player activity for problem gambling identification, and maintaining records of self-exclusion requests. We use cookies to ensure that underage individuals cannot access our platform and that players respecting self-exclusion agreements are automatically redirected from our site. Additionally, cookies facilitate our anti-money laundering (AML) compliance by enabling transaction tracking and suspicious activity detection. These regulatory cookies cannot be disabled as they are legally mandated to protect both players and our platform’s licensing status.
Your Rights and Contact Information
You have the right to request information about the specific cookies stored on your device and the purposes for which they are used. You may request deletion of cookies, though this may impact your account functionality and prevent us from remembering your preferences. You have the right to withdraw your cookie consent at any time without providing justification. If you believe we are processing cookies in violation of your rights, you may lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s independent authority for data protection. For questions about our cookie practices or to request detailed information about specific cookies, please contact our data protection team through the privacy contact form on our website. We will respond to all queries within thirty days, as required by data protection law.